According to statistics, there are over 40 billion visitors on Facebook a month when compared to Google. The greatest way to get “likes” is to use Facebook advertising as a tool to drive traffic to your fan page or your website.  Structuring your Facebook ad strategy is one of the many tools that anyone wanting to know how to get more “likes” on Facebook that actually matter. You will need a good fan page to run an effective Facebook campaign. You can utilize various Facebook tools and run them from a Facebook landing page.

 

 

Tailor your ad messages to fit your target market, make it compelling enough to draw interest. It is easy to set up Facebook ads to appear to specific people depending on categories like location, gender and interests. Facebook ads are not free but the good thing about them is that one is only required to make payments for clicks made by only those people you meet the specific criteria you have selected. A cost-per-click campaign is the one that allows you to pay for actual responses and not just views. The best way to test if your advertising campaign is worth working on it is better to start with a cost-per-click campaign.

 

There are various options you can try to promote yourself on Facebook. Facebook ads are one of the many great ways to market your products only to those people who should be interested in your ads.